Irregular Linkdump, #19

Just a few this time round. I’ve been doing much less random surfing around lately. I wonder why?

• Via Gizmodo, the iPhone stencil kit, for UI designers and cool-bits-of-metal geeks everywhere. Did I order one? Not saying...
• How to Use Twitter for Marketing and PR. Yes and no. It has its place and can be a useful tool.
• Unrelated (really!), the Skainos project now has a Twitter feed.
• Interesting idea: Decisions For Heroes is an Irish-made web-app for rescue teams. It's for measuring all kinds of performance and outcomes to ultimately save lives. It's an example of the kinds of really cool yet completely unexpected things being done with communications tech.
• Via Ian Robinson's Twitter feed, it's How to be a prospective father.
• Finally, from the Guardian today, Charles Arthur calls shenanigans on music industry claims about the amount of revenue lost to piracy, with a reference to Ben Goldacre in the same publication. One of the key points is recognition of the fallacious, but oft-assumed, idea that a downloaded item is equal to a lost sale. That's just not true.

There you have it. A few more things to keep you diverted on a Thursday lunchtime.